Monday, April 21, 2008

The "Newton Fig" Prestigious Agency Award

I'd like to take this time to announce this year's winner of the NEWTON FIG, the award for the agency of prestige...
That's right it's here! The annual award for the advertising agency of the year that represents the highest of standards: both in branding and brandy. This year, the NEWTON FIG goes to:
Shacklesby + Willowsworth- "Good Branding, through Good Breeding". S + W represents the importance of good old-fashioned methods to keep the wippersnappers in line. They say BAH! to your blogs, and GREAT GADSPY! to your google. However, they truly stand for good breeding habits. Why they drink brandy at lunch, and play old- time games like croquet at break time. They're so close to the grave that they hardly need food at all! Using nothing but punchy typwriters, and glasses with dangly chains, good breeding shines through in every pompous print they pop out.
- The Newton Fig serves only fig newtons.

Thursday, April 10, 2008

Comedy in Film: The year of the 'Preggers'

Knocked up, Juno, -MCAD's Carrie Hartman...
It is in fact the year of pregnant women as far as anything funny is concerned. These movies are riddled with slang, vagina jokes, and real life: I love them. I'm considering following in the footsteps of the films that I've adored for the last half-a-year, in documentary form. I've recently made a documentary about college students who get lude for extra cash, and how it becomes a part of them. That was good because it was real. Real is what makes it human, an comedy is truly a part of the viewer when it is a part of comedy that they can relate to.

Currently, Carrie Hartman; a well-respected Illustration professor @ MCAD is due to give birth to a brand spanken new kid. She shares her pregnancy with her class by stopping to lovingly have snack-time, and other fun activities that make life more tolerable. They lovingly call her
"Preggers: Carrie Hartman", and they never get sick of it.
More so, I never get sick of hearing it. Why is the word 'preggers' such a fun, lively, and relatable term for someone we know, respect, and enjoy being involved in the anticipation of their child? Who knows but if I persue this documentary about the loves, hates, and funnies of pregnancy in powerful lives, I will definitely be calling it: "Preggers: Insert name here"

-Big thanks to Tiffany Jastromski-loving roommate (makes my baked goods).

My Name is Laura: Therefore I Buy

We're in the finalists for the One Club Pitch!...SO, now I buy stuff.
I have a good idea about why i feel the need to pretty up my entire life before I go to impress people,... I have to impress myself. I'll be taking my computer, and writing stuff down- so I buy a gorgeous computer bag enveloped in adorable color and design that might work with any sassy, ball-kicker, power-woman outfit I might have. I then purchase a notebook that looks equally adorable and is a fantasmic example of illustration in product design!
So why is over-analyzing the way everything comes together in my image so important? The psychology of confidence- is imbedded in how we define our personality. Face it! we define ourselves by how we customize our posessions. I chose green stuff that was sleek. modern, and then incorporated illustration into the design because I feel fun when I find a pattern that gives me a visual of what I see when I think of that part of me. It's sad, but it's true! I feel like this bag describes me in some way! And I'm not ashamed! Just when you think I've gone overboard with the description of me through the description of my bag we come to the 'elegance of the interior'. The interior is made of this satin colored this golder version of lime with vertical striped stitching 1 inch apart in a perfect pattern. It feel 'perfect'. It makes me feel perfect carrying it, and knowing that it holds what I do in it's visually fantastic grasp. My name is Laura, and I am obsessed with the power of posessions.


Tuesday, April 8, 2008

Homework= XBOX(for shizz)

Research means practice, and practice means getting past medium.
My group and I are developing a social networking campaign for the One Club (+ Doritos) that incorporates XBOX live. Picture this... Trying desperately to beat my score, find how the dwnloads, points, and purchasing work for Guitar hero in general, and then my partner's cat won't stop shitting 10 feet away from where we proudly hold our guitars.

I'm trapped in a gas chamber that happens to include a burger king/ guitar hero care package, and there's nothing I can do because I have to learn the system and this is the only location! Oh the smell, the torture, and the Irony of the cat's name being Dorito! The pains of the hard-working have drastically changed. No longer about back-breaking labor, chemical implimentation is standard now. Hail to the life!

50-yr-old-couples VS. College Students

When an older couple moves into a 4-plex inhabited by college students...
I'm sure they just thought it would be a jumble of rainbows and ponies. Generally an older couple's schedule revolves around the 9-5, a regular sleeping schedule, and finding a heart beat. College students stay up late, sleep til' noon, and try to grasp the reality of paying bills... What the hell did you think was going to happen!

Obviously the older couple is yelling at the young wipper-snappers and cursing them for acting the way they're expected to. But what to tell this couple except...Duh, you boobs!

The real kicker is that after they get done yelling at all other tenants is that they are the ones keeping up the rest of the building with loud sex moans. Late into the night, etc. they're constantly waking the students with their moans and groans. What to say?
" Hey gramps! if you stop moaning, I'll try to remember to keep it down myself."

Honestly I'm stumped. Yay for minneapolis living!

Wednesday, April 2, 2008

Expensive Hoods= Crack Dealers w/ Kiosks

-I sit at the "Bad Waitress" and I wonder...

If one lives in a nicer neighborhood in Minneapolis what the hell does that really mean? 2 Blocks away is the same bad shit- a guy stealing a bike while he waves pleasantly at you and rings the little bell. On the other side of the street a couple white guys pretend to be black by the hip hop store, and no matter how many energy efficient light bulbs I use a green club member is yelling at me for being wasteful because I'm in advertising, and their in graphic design. So what does shelling out for the nice apartment in the no-worries insurance zone really mean?

Why of course- the crack dealers have kiosks! Now the detail of the kiosk is how you will tell how rich you've become. Now if the crack dealers strait up live next door, then you've hit the big time. My situation as a student living in a nice nerighborhood means that they have kiosks, but with details. The sample mirrors may often be antique or "vintage". The dealer themselves double over as a pro-(insert current political race) paraphanelia sales center. Finally, the lake- air indicates that they also carry sun-block on any given sunny Calhoun day. It's official I'm upper middle class.